Rent artificial flowers for your wedding and save money

Instead of your grandmother’s earrings, consider making wedding flowers your “something borrowed.”

Nationally, the average cost of wedding flowers hovers around $3,500, but with rented artificial flowers that price drops to just $500, said Lauren Bercier, 36, co-founder and owner of Something borrowed from Blooms.coma premium silk flower rental service based in Lafayette, LA.

Bercier, formerly in public relations, and his cousin Laken Swan, 34, who worked in marketing, were inspired to start their online business in 2015. Bercier admired the concept of renting high-end fashion clothes from RentTheRunway.comand saw a way to apply the concept to another industry.

“Our target client is a modern couple who do the majority of their wedding planning on their own,” she said. “They are budget conscious and more aware of how they spend. Fresh flowers often end up in the trash at the end of the night, which is backwards and unnecessary. We offer the convenience of online ordering and a way to not only consume and discard items, but also reuse things. »

Recent reports of a nationwide flower shortage are likely to increase demand for this rental service from cost-conscious brides. It’s also lighter for the environment.

“Most of the wedding flowers come from the Netherlands, Colombia, Ecuador and Kenya and are shipped in refrigerated containers and stored in temperature-controlled environments,” Bercier said. Additionally, “our flowers have dozens of uses per year – up to 26 uses per year to be exact.”

The site offers a “floral style quiz” that questions your sense of color and style.
baili elizabeth photography

Not to mention that a favorite flower will never be out of season, and bouquets and displays won’t wilt in extreme temperatures.

Couples can order from a full line of bouquets, boutonnieres and decorative items, including candlesticks, votives, linear foot garlands, lanterns and newly launched large floral centerpieces as focal points.

“You can elevate it to a 5-foot-tall flower installation, which costs an average of $120,” Bercier said.

Something borrowed blooms
Lauren Bercier and her cousin Laken Swan were inspired to launch their online business in 2015.
Kali Norton Photography and design

Bercier is committed to investing in the highest quality flowers available.

“You don’t get basic artisan flowers at a local store,” Bercier said. “We go to the market twice a year to find new rods for a new collection.”

The company employs a team of florists led by a creative director with a background in wedding dress and floral design, as well as a picky production team.

Something borrowed blooms
Brides can purchase their bouquet as a keepsake if they wish.
Laura Gordon Photography.

For 2022, they are on top of the trends.

“Last year color took center stage and that will continue,” she said. “After being at home for over 18 months due to COVID, people are ready to think outside the box. They have the ability to do something fun and extreme and we see it in wedding floral trends. Our recently launched Nina collection, with a warm sunset color palette in the western canyons, immediately took off.

Later this month, the Bianca collection drops, loaded with earthy neutrals and a classic, romantic vibe, Bercier said.

An average booking window of three to four months in advance for flowers is recommended, Bercier said, however, “customers can place an order up to 30 days before their event date.” After that, customer service will offer you in-stock items to ship.

Something borrowed blooms
Couples can order from a full line of bouquets, boutonnieres and decorative items.
Laura Gordon Photography.

Typically, flowers are delivered three days prior to the wedding date and must be returned the next business day.

For brides who don’t know where to start, the site offers a “Bloom Style Quiz” quizzing your sense of color and style, guest count, and information about the big day.

“Based on feedback, our system provides a personalized basket with all the items you’ll need to meet your desired wedding theme,” Bercier said.

Live styling sessions with a florist are also available with free 15-minute virtual appointments. You can also order preview flower packs for $40 a piece.

Something borrowed blooms
Reports of a nationwide flower shortage are likely to increase demand for this rental service.
Laura Gordon Photography

“Two products can be ordered to give a good overview of the collection, so you know what to expect in terms of look, feel and color quality,” Bercier said.

If brides wish to purchase their bouquet as a keepsake, “we will create a brand new one that has never been used before. It costs about $200, as opposed to the rental price of $65,” Bercier said.

This year, his company is poised to capture 1% of the $6.2 billion US wedding flower market.

“We plan to expand our product line to home, bridal showers, baby showers and corporate events,” Bercier said. “It’s a more sustainable and eco-friendly choice and a huge opportunity for us.”

About Carl Schroeder

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