High hygge: the rise of designer bathrobes

You can’t beat a hot shower after work before snuggling up in a bathrobe and lying horizontally in bed. In fact, nothing says luxury more than not intending to leave the house until the alarm sounds the next day, feeling life slowly flowing back into your body. And haute couture now agrees: designer dressing gowns have wrapped up 2022.

Even the matriarchs of lavish living are getting into it. Madonna has been cocooned in a green Bottega Veneta Intrecciato patterned dressing gown since December. “If I have to be stuck in my house, I might as well have pretty fits,” the singer joked on Instagram. Cindy Crawford had the same idea. She was pictured on a velvet sofa in her white dressing gown, above the caption ‘Take my sweet time’. A perfect January feeling.

Schiaparelli revisits the dressing gown for SS22

/ Schiaparelli

Meanwhile, leading the Gen Z dress crowd are model Adwoa Aboah – proponent of Prada’s white terry scarf with the triangle logo brow – and Lil Nas X who had his tailored with the whimsical artwork from his debut album, Montero.

Versace has a monopoly on luxurious comfort: Donatella’s bathrobes come in all directions, from rainbow turquoise and pinks, to baroque prints and the cheerful Trésor de la Mer pattern with dancing starfish. These are adored by singers (Dua Lipa, John Legend and Elton John) and sportsmen (Conor McGregor and Italian 100m champion Marcell Jacobs) – but why all the hype? Ultimately, tall dresses inject a bit of runway into your wardrobe without breaking the bank. You can find one of these quintessential Versaces for £225.


It’s entry level, though. If you’re looking for a fresh dose of fashion for the season, the catwalks have gone crazy for a dressing gown. Daniel Roseberry, Schiaparelli’s creative director, excelled in elevating the dressing gown for SS22. Her arrival in all Egyptian splendor, embellished with eyes, trimmed with tassels, slit on the upper thigh, and reads, in thick embroidery, “Hotel Schiap”. Call me Cleopatra! Dior sent them to a gilded Greek catwalk for Resort 22; Thom Browne did a clean quilted satin style for their Pre-Fall 22, while London designer SS Daley turned to public school symbols to create a splendid tonal silk number for which Oscar Wilde would faint.

“We’ve seen an incredible response to sleepwear, with sales growing 60% since 2020,” says Damien Paul, menswear manager at Matches Fashion, whose stock of robes includes Tom Ford’s leopard print. and Emilio Pucci’s electric patterns. “As we spend more time at home, our customers are looking for luxurious versions of the sleepwear classic.”

SS Daley goes traditional for SS22

/ SS Daley

You can find the utmost indulgence at Olivia von Halle, known for her chic illustrations on 19 momme silk satin sleepwear. “Bathrobes give a touch of style to the evening, even if the day is dull outside”, explains the designer. “I happen to discover that my favorite vision comes from my bath, with a good book in my hand. That’s what January is for.

Because who doesn’t dream of the sweetness of life in a hotel at home? If that sounds tempting, Claridge’s sells them in pastel pink, adorned with their signature gold crest. Channel Soho House Rome with their Berega print beige silk dressing gown, or go all out in London with The Standard Hotel’s multi-loop masterpiece, designed by British technical designer, Craig Green. So go ahead, sit back and relax. Just do it in style.

Here is our pick of the best…

Olivia Von Halle
Tom Ford
Emilio Pucci

Craig Green x The Standard

Craig Green x The Standard
Soho Home

About Carl Schroeder

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