Hatsational is back and open for business in Saratoga Springs – Saratogian

SARATOGA SPRINGS, NY — Hatsational, the men’s haberdashery and fine women’s clothing store, has resumed operations.

With both stores combined into one location at 506 Broadway, owner Joyce Locks is thrilled to welcome customers and help them feel better.

A ribbon cutting for the new flagship store was held with city and state officials in attendance. A representative for Congresswoman Carrie Woerner (D-Round Lake) presented Locks with a congratulatory citation that praised Hatsational as “a meaningful and essential part of Saratoga Springs retail.”

Locks also received proclamations and certificates from Sen. Daphne Jordan (R, C, I-Halfmoon) and Spa City Mayor Ron Kim.

“I can’t think of a better location for a hat store than Saratoga Springs,” Jordan commented.

Locks is already a household name not only in Saratoga Springs, but in the hat industry itself. In 2019, it was named Retailer of the Year by the Headwear Association. In more than 100 years since the award has been given, Locks is the first female founder to receive the prestigious national title.

“It was my Oscar,” she recalls. “It was the proudest moment I’ve ever had.”

Her husband, Roger, also credits her with shaping the very image of how people dress for a day at the racetrack.

“When we started 13 years ago, we had a pop-up tent in Congress Park on ‘dark Tuesdays,'” he said. who went on the track wore hats. Then the following year, it rose to 40%, then 50%. Today, about 80% of people on the track wear hats.

From those humble beginnings with a tent in the park, Hatsational has truly flourished. They’re now a very recognizable booth at the Saratoga Springs Racetrack, and their new location on Broadway has large storefronts full of colorful displays. Hatsational once had three separate locations, but during the pandemic Locks reduced the number to two.

“It was a tough time,” she admitted. “I hope I never see that again.”

She quickly made the decision to take her two remaining stores, which were side-by-side and internally connected, and combine them into one larger store. The new location had a soft opening on March 1 and held its ribbon cutting a month later, with plans for an extravagant grand opening on April 9.

Locks is convinced that moving everything under one roof was the right decision.

“The new location is flowing so well,” she commented. “It allows interaction with the customer.”

Locks’ longtime friend and mentor, Bernard Grossman, who flew in from New York to see her, celebrated the ribbon cutting with her. Grossman had nothing but praise for Locks’ new store as well as his career in the hat industry.

“This store is much more in-depth than it looks,” he explained. “There is so much detail in everything, and there is no store like this anywhere else. The assortment is unique. You won’t find anything like it. Joyce has extraordinary taste and talent.

Indeed, all items found at Hatsational are rich in colors, materials and styles. The bow tie section alone has more colors and patterns than your typical clothing store. The shop is filled to the brim with fine clothing, designer labels, everything from umbrellas to wallets to cufflinks, and of course hats in all shapes, colors and styles – including the Locks own line of custom creations.

Anything you could wear or carry for a day, whether it’s a special occasion or a day at the races, can be found at Hatsational.

“It sounds silly to say, but you could walk in here completely naked and we’ll fully dress you,” Roger said. “The key is that we have plenty of inventory. Our motto is ‘you’re here to select, not to settle.’ is without comparison.

“She knows how to make someone look good. If you try on a hat and she doesn’t like it, she’ll immediately tell you to take it off.

“The key to this place is being able to select a style that works for you,” Locks agreed. “I’ve had people come in here who said they don’t look good in hats. Well, that’s because they couldn’t find the style of hat that suited them. We want you to feel empowered, alive and beautiful – or handsome – when you put on a hat. That’s why I love what I do.

With pandemic restrictions finally eased and hope for a more normal summer just around the corner, Locks can’t wait for track season to begin.

“This year, I think it’s going to be phenomenal,” she enthused. “People want to go out and dress up. We’ve been in pajamas for two years, and we’re tired of it. I think it’s going to be a great year. »

For more information about Hatsational, visit www.hatsational.com or call the store at (518) 587-1022.

Hatsational owner Joyce Locks, left, poses with Senator Daphne Jordan, Mayor Ron Kim and Locks’ longtime friend and mentor Bernard Grossman. (Melissa Schuman – MediaNews Group)
The Hatsational Haberdashery is now located at 506 Broadway. (Melissa Schuman – MediaNews Group)
Joyce Locks receives a congratulatory citation from Senator Daphne Jordan. (Melissa Schuman – MediaNews Group)
Hatsational owner Joyce Locks and her husband pose with Saratoga Chamber Speaker Todd Shimkus. (Melissa Schuman – MediaNews Group)
Saratoga Springs Mayor Ron Kim reads a proclamation to Joyce Locks, owner of Hatsational. (Melissa Schuman – MediaNews Group)
Hatsational owner Joyce Locks, center, poses with her husband Roger (center right), Saratoga National President Dave DeMarco (left) and Senator Daphne Jordan, holding Locks’ dog, Spartan (right) . (Melissa Schuman – MediaNews Group)
Joyce Locks receives a proclamation from Saratoga Springs Mayor Ron Kim. (Melissa Schuman – MediaNews Group)
Joyce Locks receives a proclamation from Assembly Representative Carrie Woerner. (Melissa Schuman – MediaNews Group)

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