Deer Stags Strengthens Footwear Brand Nationwide and Connects to More Customers with CommerceHub Innovation

New Commerce Suite solution enables seamless extension of direct-to-market delivery model

LATHAM, NY, June 2, 2022 /PRNewswire/ — Comfort, value and style are the three qualities on which Deer Stags footwear has built its products and business for decades. In the early 20th century, Deer Stags pioneered a new type of construction that made the uncomfortable, stiff dress shoe a thing of the past. Today, all of the brand’s shoes for men and children, from slippers to trainers to formal wear, are designed with comfort as the top priority. With a focus on offering the best products, quality and service, Deer Stags strives to listen to the consumer in order to evolve styles across its entire footwear line and stay closer types of shoes people want to wear.

“…We embrace the most innovative e-commerce solutions based on the most extensive business network.”

Known for their focus on product innovation like memory foam, SUPRO sock technology and vegan-friendly materials, Deer Stags’ extensive line of footwear is sold by dozens of physical and online retailers across the United States, as well as direct-to-consumer at The company is recognized not only for its quality products, but also for its agile and responsive operations and marketing.

As a third-generation, family-owned American company that makes footwear for families, Deer Stags has built a brand to last and is well positioned to grow the business and reach new customers in a rapidly changing and challenging market. One of the first shoe brands to have its own website, the company has steadily expanded its e-commerce capabilities and leveraged the benefits of an extensive business network.

“Our commitment to our customers includes being as close to them as possible, where and when they seek our brand,” said Danny Muskat, senior vice president of strategic business development at Deer Stags. “That means being on the shelves and on the websites of our major retail partners, as well as our own dropshipping and marketplace programs. It’s all about consumer choice and providing the best possible customer experience. It’s is what drives us and keeps our business running.”

Deer Stags began working with CommerceHub in the early 2000s as it sought to innovate new avenues of online marketing and expand its ability to reach more consumers for an expanding product line. CommerceHub’s software solutions have enabled the company to build a strong dropshipping business in a more unified market. The extensive CommerceHub network also helps Deer Stags connect with even more national retailers to enhance its already long list of retail partners.

“Even with the largest and best relationships we have, physical stores can only carry a certain amount of our product line, and to ensure that we give consumers the most choice where and how they choose to shop, we embrace the most innovative e-commerce solutions built on the most extensive commerce network,” Muskat said. “CommerceHub shares our customer-centric philosophy and understands the importance of branding. And as we begin to implement our own marketplace as another go-to-market channel, that’s extremely important.”

CommerceHub recently introduced its Commercial suite, offering both marketplace and dropship functionality in a single, easy-to-use solution, with a single connection to an integrated commerce network. Now businesses can avoid the limitations of point products and instead rely on a comprehensive solution designed to accelerate growth. In addition to being able to adapt more quickly to changing consumer demand and market trends, users can also more easily maintain control of their brand and customer experience.

For additional resources:

  • Read our blog about the advantages of unified drop ship and market

  • Support your brand with an increased assortment of products: Read the blog

About deer
stag deer has been synonymous with comfort in men’s dress shoes for nearly 100 years. Founded at a time when the idea that men’s shoes hurt and needed to be broken in was common, Deer Stags spearheaded the development of comfortable shoes for men. Now a third-generation American family-owned company, the company is committed to being a trusted source of footwear for its consumers and retail partners and strives to keep prices affordable without sacrificing quality or comfort. Because Deer Stags believes life is more fulfilling, more authentic, and just plain better when you’re comfortable.

About CommerceHub
CommerceHub is building the network, making it easier than ever to get the products consumers want, when they want them. Our unified commerce network connects supply, demand and delivery for the world’s leading retailers and brands to expand their retail and commerce businesses and improve the shopping experience for everyone. . With the most robust and scalable network in the industry, CommerceHub helps more than 15,000 retailers, brands and suppliers reach more than $35 billion in gross value of goods each year. Visit


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