Dress marketing – Joti Oli http://jotioli.com/ Mon, 20 Jun 2022 05:00:29 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://jotioli.com/wp-content/uploads/2021/06/cropped-icon-32x32.png Dress marketing – Joti Oli http://jotioli.com/ 32 32 Are you going international? What you need to know for your Glocal SEO https://jotioli.com/are-you-going-international-what-you-need-to-know-for-your-glocal-seo/ Mon, 20 Jun 2022 05:00:29 +0000 https://jotioli.com/are-you-going-international-what-you-need-to-know-for-your-glocal-seo/

It all comes down to a local content gap analysis. Local keyword research is only part of the equation – although it is important.

The next part of the equation is real local expertise.

In addition to perform the keyword analysis of each market from scratchyou should also perform an analysis of the local services already available to each audience – and their respective local ranking (which may surprise you).

These often rather small and very local competitors can be completely different from region to region.

They probably have a lot of influence on their audience.

You need local language and local marketing expertise not only to translate your content, but also to do competitor research.

It is important to understand the environment and culture in which you operate, and this goes far beyond word-for-word translation.

Learn from locals

Once you know the local competitors, dig deeper:

  • What do they offer that you don’t (yet) offer?
  • What are their top ranking content formats?
  • What gaps in their offerings can you fill?
  • Are they using videos successfully? How are they structured?
  • Do they focus on image carousels? Blog posts?
  • What types of content are most effective for them?

And of course : In which keywords do they invest the most?

Answering these questions provides valuable information for your own strategy in each region.

Check your own content for the respective market in comparison and be honest with yourself. Is your approach to the target audience really relevant?

As an example, take a look at what different cultures look for when searching for a “dress“.

We compared Portuguese and German search volumes:

Screenshot of Acolad’s comparison of the most popular short and medium term keywords for ‘dress’, Portuguese vs German, June 2022

Can you proceed based on strictly translated content, just optimizing it?

Or do you need to create new targeted content from scratch, possibly in new formats?

Consider local video trends and preferences

Suppose your local expert has provided you with information indicating a need more video content.

Don’t just jump on the bandwagon and convert any written content into moving chunks of text on the screen.

Instead, get an in-depth analysis of which video formats perform well for each respective market.

Can they be more text-based or does your regional audience prefer human interaction?

If so, do you need to produce content in those regions on location using a local team and local actors?

Or do you want to meet the needs of a region that demands high interactivity video formats, such as live commentary, directly on the screen? China is a good example.

Do you need to get started, seize the opportunity of flash sales? Or would you rank better with explainer videos, directly related to your products?

The same in-depth local analysis should be performed for each format identified as most valuable to your target audience in each location.

Consider how channels and content formats change for different audiences

How you leverage channels and content formats may change as you go international.

The marketing wisdom at home about what works best for your goals might not apply abroad.

Even how you present a blog post to your audience depends on their preferences: are you catering to a market that prefers a lot of visual support?

If so, do they connect better with photos of humans they can relate to, or do they prefer logical support through diagrams?

What are the cultural implications of certain colors?

Do they need information presented in highly “digestible” forms like eye-catching bullet points, or do you need to provide in-depth reasoning to gain their trust?

Are they competitive, enjoying the “Top Ten/Five/Three” list format?

Do they relate more easily to information when brought in personally, via an interview?

Do they prefer a formal tone or more informal content?

Localization experts can help you understand how audiences interact with different channels and formats in your target locations.

If there are cultural differences or different digital marketing frameworks to consider, you might not even know them.

That’s why you need localization experts, not just translators.

Glocal SEO means treating each region and each audience as unique.

Glocal SEO needs both technology and local expertise

All of these questions and problems can be solved with data.

However, it takes expertise to filter and interpret the data, as well as convert the results into successful local content.

It takes the right technology, with tools like Semrush and more.

But don’t be fooled.

No technology is smarter than the person using it. this is where real experts can shine.

The local cultural knowledge of an expert enables them to:

  • Find the information that matters to you.
  • Validate the accuracy and validity of data in your target market.
  • Interpret data to inform your local campaign and predict future trends.

If your product line is very specialized, make sure your local SEO specialist knows your product line as well.

The same goes for local linguists who will recreate your content for each respective market.

Remember to apply Glocal principles to technical SEO

Same technical approaches differ by region.

In some markets in Asia, for example, you might want to trade your website completely for microsites, integrated with apps from major local portals.

Other locales require your own apps, often as an add-on option and sometimes as an alternative.

It all depends on the individual combination of your sociological target group, its location and your product.

If the technical needs of your audience are very different, you may need to revise the scope of your project.

The wrong payment method can cost your business

Finally, even with perfectly localized content and channels, you can’t create sales if you don’t also embrace payment options!

Believe it or not, neither MasterCard nor Visa works everywhere.

There are countries where you don’t have to worry about it.

Payments via apps have become practically mandatory in many countries – but which system does your local target group trust?

Some audiences are very demanding about the payment services they use.

Adapting payments is a critical aspect of localization and overall business. It’s also easy to forget!

Glocal SEO is a matter of experts

The national SEO team does a fantastic job with your home market.

But when it comes to growing across borders, there is no “one size fits all” approach.

Even the most perfect native strategy must be adapted to each new market.

For your SEO strategy, this means: When you go international, you have to go local. With local SEO experts.

This is what glocal SEO is.

It takes experience and a global network.

Onboard the best experts for an optimal return on investment of your hard work!

H&M Group and Norrøna under fire in Norway over environmental claims https://jotioli.com/hm-group-and-norrona-under-fire-in-norway-over-environmental-claims/ Fri, 17 Jun 2022 12:14:00 +0000 https://jotioli.com/hm-group-and-norrona-under-fire-in-norway-over-environmental-claims/

The Norwegian Consumer Agency (Forbrukertilsynet) says it believes Norrøna is ‘breaking the law’ by marketing eco-friendly clothing and has issued a warning to H&M Group against using the same type of environmental claims .

Forbrukertilsynet reports that outdoor clothing company Norrøna based its advertising on the Higg MSI industry tool, which measures the environmental impact of various textiles. The Norwegian Consumer Agency concluded that this tool “is not sufficient as a basis for the environmental claims they have used in marketing”.

Forbrukertilsynet says that while it welcomes moves to make industry more environmentally friendly, it is concerned about the use of the Higg MSI tool to make environmental claims.

He says the tool, developed by the Sustainable Apparel Coalition, gives a standardized measure of the environmental impacts of different types of textiles in apparel manufacturing. However, it only “measures” the environmental impact of different types of textiles until the fabric itself is finished – that is, not the total environmental impact of a finished garment that you buy in store. This “measurement” is based on average figures of the environmental impact of different types of textiles from different regions and countries around the world.

Trond Rønningen, Director of the Norwegian Consumer Agency, says: “When the clothing industry and others use environmental claims in marketing, it is important that the environmental claims are correct. It is a basic principle that marketing should be truthful and give the most balanced and accurate impression of all environmental benefits. Otherwise, consumers risk making purchase choices on the wrong basis.

Forbrukertilsynet alleges that Norrøna used the Higg MSI figures to communicate the environmental benefits of organic cotton T-shirts. But, he says, this marketing gives the impression that because the T-shirt is produced from organic cotton rather than “regular” cotton, the T-shirt has a significantly lower environmental impact. He adds that he “cannot see that Norrøna has evidence for such a claim”.

“We have concluded that the use of Higg MSI in marketing to consumers is misleading in this case, and therefore illegal. We have asked Norrøna to remove or change the marketing of environmental benefits based on the Higg MSI.”

The watchdog also warned the H&M Group about its use or intended use of the Higg MSI to communicate the environmental benefits of its products to consumers.

He says he informed the H&M Group that it would be “easily misleading and banned” if it used Higg MSI as the basis for its environmental claims in marketing.

In addition, he sent a letter to the SAC informing him of his “co-responsibility” if his members use the Higg MSI as the basis for environmental claims in their marketing in an illegal manner.

“In order for SAC to avoid liability, we have encouraged SAC to stipulate that players using Higg MSI are not permitted to use this tool to market environmental benefits to consumers.”

Response to environmental complaints

In an email to Just Style, the SAC said it appreciated the Norwegian Consumer Authority’s sharing of its report and took the findings “extremely seriously”.

“We are reviewing the content of their analysis and will provide our response once it is complete,” he added.

While a Norrøna spokesperson told Just Style: Our vision is to welcome current and future generations into nature, and our main goal is to provide high quality products with sustainable function and design, realized through a sustainable supply chain and platform. Our work to become 100% sustainable has been ongoing for a number of years, during which we have been a leader in our industry and it is our top priority. Since 2015, we have been as transparent and concrete as possible on our sustainable development objectives through our 2021 roadmap.

“Part of this work is to become more committed to the environment and to help consumers make informed choices that have an impact on the environment. We do not want to mislead consumers in any way. Our aim is to provide as much enlightening information as possible about the products one is considering buying. Data verified by independent third parties is crucial in this context. This is also why we cooperate with Textile Exchange, The Sustainable Apparel Coalition (SAC), The Swedish Textile Initiative for Climate Action (STICA) and Fashion for Good, among others.

“We recognize that data on cotton production is not perfect. Although we consider it the best data available at this time. We see no other way to measure sustainability in textiles than to use generalized data. This is particularly the case for “living” materials such as wool, cotton, leather, down. We make it clear in our communications that these data are based on generalized figures for organic cotton production. The environmental footprint information is in no way intended to mislead our consumers.

However, the outdoor equipment retailer said, based on feedback from the Norwegian Consumer Authority, that it is currently reviewing its copy to ensure necessary updates. He will also have an orientation meeting with the watchdog in August as he has “no desire to stray from the border in this important communication”.

“Without the use of facts and data on production methods and materials, it will not be possible for the consumer to obtain sufficient information about a product. It is important for the consumer to know how a product is: made, where the raw materials come from, ideally what chemicals are used on the product, how much energy has been spent on production, water consumption, and at the very least, be aware that manufacturers control the social conditions associated with production in factories. Therefore, we are committed to providing as factual and complete data as possible on our production. This is why we are working with and supporting the financial work of Textile Exchange’s Life Cycle Assessment (LCA+) program to better shed light on regional differences across production,” he adds.

A spokesperson for H&M said: “As a member of the SAC, H&M supports the SAC and the journey they have embarked on to develop a unified way for brands, retailers and manufacturers to share impact data. environmental audits related to products and provide customers with greater transparency and the ability to make more informed purchasing decisions. That said, we believe this is a starting point for the industry, not the final destination, but at this point we believe this is the most robust tool available for large-scale industry today.

“The Higg MSI collects available life cycle assessment data sources for materials commonly used in clothing and footwear. MSI data comes from leading global data sources, including Quantis and Sphera. The SAC also regularly invites industry, including fiber specific associations, to submit new data to continuously improve the tool for all decision makers. It is important to remember that the current version of the Transparency Program was launched in 2021 and the data used should be continuously updated as the impact of material changes, as well as new materials and better procurement practices. This is something the SAC continually strives to do and something we support in order to have the most accurate data possible.

In March, the UK Competition and Markets Authority advised the government to clarify the law on providing environmental information to consumers, including having standard definitions for terms such as ‘carbon neutral’, which, will make it easier for buyers to make sustainability choices, she says.

Related companies

KAYAK teams up with Rent the Runway to launch a wedding travel hack guide, timed for the biggest wedding season in nearly 40 years https://jotioli.com/kayak-teams-up-with-rent-the-runway-to-launch-a-wedding-travel-hack-guide-timed-for-the-biggest-wedding-season-in-nearly-40-years/ Thu, 16 Jun 2022 12:31:00 +0000 https://jotioli.com/kayak-teams-up-with-rent-the-runway-to-launch-a-wedding-travel-hack-guide-timed-for-the-biggest-wedding-season-in-nearly-40-years/

With 45% of Gen Z and Millennials traveling for weddings this year, KAYAK is partnering with
Rent the track to help couples and guests save time and money while celebrating in style

STAMFORD, Conn., June 16, 2022 /PRNewswire/ — After years of postponed celebrations, wedding season has finally arrived and to help couples and their guests with their honeymoon plans, KAYAKthe world’s leading travel search engine, launches its very first Travel Hacker Guide: Wedding Edition. With tips for booking a trip, where to honeymoon, what to wear and more, the guide offers a variety of tools and tips for making the most of travel budgets.

According to a recent survey by KAYAK and Rent the track, nearly half of Gen Z (18+) and Millennials (45%) in the United States say they plan to travel out of town to attend one or more weddings this year. The same survey also found that 40% of American adults have either declined a wedding invitation or considered declining a wedding invitation due to cost.

Travel Hacker Guide: Wedding Edition was designed to help customers confidently plan a wedding-related trip and get the best deal, highlighting KAYAK tools, such as Price Predictor, Fare Freeze and Price Alerts,” said Matt Clark, Vice President of NA Marketing at KAYAK. “KAYAK’s survey found that 39% of American adults think choosing a honeymoon destination is difficult, the guide includes data-driven insights for the More romantic spa hotels, Top trendand Affordable Honeymoon Destinations.”

Additionally, KAYAK partners with Rent the Runway, the world’s first and largest shared designer closet, to help brides and wedding guests dress for the occasion. New Rent the Runway users can get 25% off their first unique rental using an exclusive traveler code KAYAK and can score style inspiration with shortlists related to each destination in the guide.

“We’re all ready to party again, but while we’re simultaneously faced with price hikes across the board, Rent the Runway offers an undeniably smarter, more affordable, more convenient and more fun way to dress up,” said Jennifer HymanCEO & Co-Founder of Rent the Runway “Whether you’re traveling the world, reuniting with loved ones, or planning your own celebration this summer, we’re proud to partner with KAYAK to bring the greatest designer closet shared in the world to even more women during this unique moment.”

The main highlights of the guide include:


1. Most Affordable Honeymoon Destinations: For newlyweds on a budget, consider heading to Orlando, FloridaKAYAK’s most affordable honeymoon destination in North America, where median flight prices are lower $400. Other popular affordable destinations include Las Vegas, Nevada and Denver, Colorado. For those looking to travel abroad, Bogotá, Colombia is KAYAK’s most affordable international honeymoon destination.
2. Most popular Minimoon destinations: Check Ocho Rios, JamaicaKAYAK’s top trending Minimoon destination, which saw a 167% increase in search share over 2021.
3. Romantic spa hotels: Relax and unwind after the big day at one of KAYAK’s 10 most romantic spa hotels in destinations like Punta Cana, Dominican Republic, St. LUCIA and Cancun, Mexico.
4. Top Trending Destinations for Adults Only Vacations: Vancouver, BC topped KAYAK’s list of trending adults-only destinations, with a huge increase in search share compared to 2021.
5. Styles selected by Rent the Runway: Check out Rent the Runway’s curated looks for each of the destination lists so you can celebrate in style. You can also check out the Style Director of Rent The Runway Blaire Walsh for expert fashion advice on what to wear.


6. Cost-effective tools for customers: Wedding season can get expensive – that’s why KAYAK has rounded up some money-saving tools to celebrate with the happy couple for less.

    • Save with Price Alerts: Sometimes finding the best deal for wedding accommodation is all about timing. Price alerts track flight and hotel prices so you know when the price drops and the right time to book.
    • Suspend prices with Price Freeze: Not ready to commit to flights yet? You can still get that deal – just Price freeze. Travelers can “freeze” an entire set of flight search results for up to 14 days for a nominal fee. Now, travelers can get a great price while having a little more time to finalize their plans.
    • Search with flexible filters: Find flights, hotels and rental cars that won’t charge you if your plans change by using KAYAK’s flexible options filter during your search. Look for “No change fees” on flights or “Free cancellation” on vacations and rental cars.

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, vacation, rental car, cruise, vacation package. We’re also supporting business travelers with KAYAK for Business, our free corporate travel solution, and transforming the travel experience with our app and new hotel and lodging software. For more information, visit www.KAYAK.com.

About Rent the Track
Founded in 2009, Rent the Runway is disrupting the trillion-dollar fashion industry and changing the way women dress with Closet in the Cloud, the world’s first and largest shared designer closet. RTR’s mission has remained the same since its inception: to make women feel better every day. Through RTR, customers can subscribe, rent a la carte items and resell in-store from over 800 designer brands. The Closet in the Cloud offers a wide assortment of millions of items for every occasion, from eveningwear and accessories to ready-to-wear, workwear, denim, casual, maternity, outerwear, blouses, knitwear , loungewear, jewelry, handbags, sportswear. , ski wear, homeware and children’s wear. RTR has built a two-sided discovery engine, which connects deeply engaged customers and differentiated brand partners on a powerful platform built around its brand, data, logistics and technology. Deputy CEO and Co-Founder by Jennifer Hyman leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list four times, while Hyman herself has been named to the “TIME 100 : World’s Most Influential People” and as one of People Magazine’s “Women Changing the World”.

YouGov Methodology
This survey was conducted using an online interview administered to members of the YouGov Plc panel of people who agreed to take part in the surveys. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 1205 adults. Fieldwork was undertaken between June 6 and 7, 2022. The survey was conducted online. Figures have been weighted and are representative of all US adults (ages 18+).

Travel Hacker Guide: Wedding Edition Methodology:

  • Minimoon methodology at the bottom of the page HERE.
  • Most Affordable Honeymoon Methodology Below HERE.
  • Methodology of romantic spa hotels at the bottom of the page HERE.
  • Methodology of stays reserved for adults at the bottom of the page HERE.


For over 170 years, the Reynolds property has been the heart of Patrick County | VTX https://jotioli.com/for-over-170-years-the-reynolds-property-has-been-the-heart-of-patrick-county-vtx/ Mon, 13 Jun 2022 17:27:08 +0000 https://jotioli.com/for-over-170-years-the-reynolds-property-has-been-the-heart-of-patrick-county-vtx/


The historic buildings, the catalpa, and the gentle spring where it all began endure thanks to a careful plan to preserve the Reynolds property and donate it to the university. Through collaborations between Virginia Tech and local organizations, the property remains a strength in the Patrick County community.

The last descendant of the Reynolds family left the property in the 1960s and the house sat vacant for several years until in 1967 a local schoolteacher stopped by to check and found a pony living in the house at next to the Reynolds family’s antique piano. Nannie Ruth Terry began a quest to save the historic landmark and wrote a letter to RJ’s youngest daughter, Nancy Susan Reynolds, inviting her to visit. This sparked a friendship and a plan to save the farm.

Nancy Susan Reynolds purchased the property and renovated the house and several outbuildings, including a kitchen, icehouse, creamery, and attic. Today, the restored home is filled with Reynolds family heirlooms and displays of 19th-century life.

But she had more in mind than just preserving her family’s history.

At the lawn’s grand opening in 1970, Nancy Susan Reynolds turned over the property to Virginia Tech. In doing so, she set herself a mission calling for programs designed to improve the quality of life in Patrick County “culturally, economically, and practically.”

“It’s the smartest thing she’s done. That’s what kept it going and how it stayed preserved,” said Richard S. “Major” Reynolds III, Hardin’s great-great-grandson. “If it had been passed down to the family it would inevitably have been broken, but thanks to Virginia Tech it has been preserved and has become even more important to the community.”

Today, as part of Outreach and international affairsthe Reynolds Homestead serves as a place of learning and culture in a rural area where residents do not have easy access to theater, art exhibits and other cultural experiences.

“Nancy Susan Reynolds realized that this community didn’t have the opportunities it had growing up. So she really weighed heavily in our mission to deliver arts, culture and history and to provide educational opportunities,” Steele said.

Today, residents of Patrick County and beyond celebrate their weddings on the farm lawn and enjoy nature along the 1 mile LEAF Trail. They attend concerts, festivals and conferences. The surrounding 780 acres of woods serve as Reynolds Homestead Forest Resources Research Centerwhere Virginia Tech researchers and students study forest biology.

The longstanding ties between the Reynolds family, the university and the community remain strong with the Reynolds Farm Advisory Board, which helps guide the future of the farm.

Major Reynolds said he feels a deep connection to the property where his parents and brother, Virginia Lieutenant Governor J. Sargeant Reynolds, are buried in the family cemetery. More than 50 years ago, he listened to his brother speak at the dedication of the farm, and since then he has seen it “really become a place of good for the community”.

Over the years, the Reynolds family has continued their support, including building the Farm Community Engagement Center in 1978 and an addition in 1992. The two-story building houses several meeting spaces where community members can to gather. Education support in the community is also supported by the Nancy Susan Reynolds Scholarships, which have helped hundreds of Patrick County high school students attend college.

“The Reynolds Homestead fits very well into the kinds of things that our family cares deeply about, like helping the community and helping people who have fewer resources,” Major Reynolds said. “I think Nancy would be very happy to see it as it is today. She would see it as a very important part of her legacy.

Simon Property CEO aims to create new sales event as inflation rises https://jotioli.com/simon-property-ceo-aims-to-create-new-sales-event-as-inflation-rises/ Sat, 11 Jun 2022 12:00:01 +0000 https://jotioli.com/simon-property-ceo-aims-to-create-new-sales-event-as-inflation-rises/

David Simon, Chairman and CEO of Simon Property Group

Patrick T. Fallon | Bloomberg | Getty Images

David Simon, the CEO of the nation’s largest mall owner, wants to create a new kind of annual shopping extravaganza as consumers increasingly feel the pinch of inflation pretty much everywhere they go.

Think Amazon Prime Day, but for retail centers.

The event, dubbed “National Outlet Shopping Day” by Simon Property Group, is for people looking for deep discounts on everything from new clothes and sneakers to sunglasses and luggage, Simon told CNBC in a recent interview with Zoom.

The first iteration is taking place this weekend at the real estate owner’s 90 high-end outlets and Mills-branded properties across the United States. About 300 retailers from J.Crew to Banana Republic to Puma will participate by offering deals exclusively at those locations, according to Simon. Property. It’s a way for the mall owner to work with their tenants to attract cash-strapped shoppers to stores as budgets are tight and retailers are more competitive for shoppers’ dollars.

Retailers from Target to Gap have seen their inventory levels swell as backlogged goods arrive from overseas at the same time consumers divert spending from so-called pandemic categories such as sweatpants and office furniture.

CNBC spoke with Simon, along with Gary Duncan, President of Simon Property’s Premium Outlets and its Mills business, and Mikael Thygesen, Chief Marketing Officer, about this weekend’s event, the state of the retail sector and the American consumer.

The conversation below has been edited for clarity and brevity.

Simon Property Group’s Sawgrass Mills shopping center in Sunrise, Florida.

Source: Simon Real Estate Group

Why did Simon Property Group create this shopping holiday and decide to organize it this weekend?

Simon: The idea was in the works at the beginning of 2019. And then we didn’t quite manage to put everything in place. We were going to do it in 2020, and Covid killed our plan. So we always wanted to do that.

The genesis was really to give back to the consumer in terms of our promotions and special offers. But also to strengthen the Simon outlets have major brands. And we want them to be at the top of the list. We’re going to do it every year – and with some of the inflationary pressures, it couldn’t come at a better time.

Thygesen: We timed it between traditional promotional windows, so Memorial Day is over and back-to-school hasn’t started.

How has your retail tenants been received to participate with discounts and other incentives to entice people to get out and shop?

Simon: We have 300 retailers, but hopefully next year we will have 1,000. We plan to expand it every year. And obviously it’s our day, but we welcome participation from any outlet owner who wishes to participate.

How have your outlet centers performed compared to Simon Property Group’s shopping centers of the same name, particularly in this context of runaway inflation and more and more consumers looking for savings?

Simon: We were really very satisfied with our full price activity. Our point of sale business has been extremely stable and growing as well. We have outlets in major tourist markets – Desert Hills, Sawgrass Mills – and we’re starting to see them hit record highs [sales] again because we are seeing more than domestic tourism coming back. I’m starting to see international tourism coming back.

Frankly, I think the United States is where the action is. We have a lot of great things happening in this country. I think you’re going to see sourcing come back. Look at Intel, their commitment. You’re here. You go down the list, less reliance on China. And we see it with international retailers who want to expand into the United States and say that’s the best place to be.

We’re seeing a lot of retailers figure out how to handle extra inventory right now. Do you see any looking to unload these goods through their outlets?

Duke: What we saw earlier in the year and even most of 2021 is that tenants didn’t have enough product because they had supply chain issues from Asia – in the clothing and footwear categories, certainly. And that has largely been eliminated.

Now people are spending, but they are careful about where they are spending and they want their money to go further. The points of sale will continue to be a very valuable resource for them and for us. But we haven’t heard anything about retailers having a large glut of inventory. We do pop-up shops with some guys who have this problem, but I don’t think it’s widespread.

Simon: I’m going to reinforce what Gary is saying: it’s really selective here and there. And it’s more bets on what happens now. You see it at many mall retailers if you are [in the business of] costumes, jewelry and event outfits, you do very well. Remember when we thought the early 2020s would be all about hanging out with friends? It didn’t quite happen. It’s happening this year.

If retailers have a bit of excess inventory – because, as Gary said, the consumer is a bit more cautious – that’s actually good for the outlet trade. We’ll see if that really happens, but it hasn’t been rumored by any means.

What other changes in consumer behavior are you seeing?

Simon: We are very sensitive to what the consumer experiences, and so we want to find a way to optimize their money. There is also a change towards the dressing. We are seeing very good demand on that front.

Clearly, the high-income consumer has not changed his behavior. Low-income people are under pressure, and that’s what we’re focusing on. This consumer is worrying, and we are trying to find how to help him.

EBay’s first Love Island ads put second-hand clothes in the spotlight https://jotioli.com/ebays-first-love-island-ads-put-second-hand-clothes-in-the-spotlight/ Mon, 06 Jun 2022 14:29:35 +0000 https://jotioli.com/ebays-first-love-island-ads-put-second-hand-clothes-in-the-spotlight/ To mark its first partnership with hit show Love Island, eBay has launched a campaign to highlight the benefits of pre-worn clothing.

For years, the Love Island reality TV stars have been dressed in the latest from some of the biggest fashion brands. This year, the show is diversifying its wardrobe by including pre-worn and second-hand items among its clothing options for contestants. It is part of a larger campaign to highlight the benefits of previously worn garments, both in terms of style and durability.

Today, eBay, the online auction site, is getting in on the action with a multi-channel campaign that aims to help buyers “find the pre-love of your life”. The creative video features the stars of the show unboxing clothes sourced from eBay to demonstrate the huge range of clothes that can be discovered online.

Eve Williams, Marketing Director at eBay UK, said: “We’re such an unexpected partner for Love Island, which we think makes us an even more impactful couple. We have been very pleased with the response to the partnership so far.

“By joining forces with a cultural phenomenon, in our case Love Island, it allows you to have your say and lead the industry conversation while inspiring consumers to think differently.”

The partnership was created by MediaCom and ITV, with social elements created by Dept. In addition to the launch videos, the site will also receive product placement throughout the series, including a “pre-loved shared wardrobe” available to all stars.

Importantly, to help spread the message that sustainable clothing is available to everyone, ITV is also including a link to eBay’s clothing page via the ‘Shop the Show’ tab on the official Love Island app. Buyers can also dress like the islanders and get their own “pre-Love Island look” on the dedicated site Love Island hub. It’s part of a larger TV and e-commerce integration model that uses audience habits on the second screen to drive a TV campaign.

Williams said: “Whether it’s a broader behavioral change in daily habits or a one-off change, we hope the The cross-channel activity we’re running throughout the series will have the nation just as excited to get their hands on a pre-loved gem as they are to stay updated as the drama unfolds in the show itself.

Rob Webster and Alexei Berwitz, Creative Directors at McCann London, added: “eBay and Love Island are two iconic brands. Hopefully this partnership delivers an important message about relevance at a time when it couldn’t be more important, and does so with a cheeky wink and a seductive smile.

Bhavit Chandrani, Director of Digital and Creative Partnerships at ITV, said: “We are delighted to have eBay in the Love Island villa as our first Pre-Loved Fashion Partner. We’ve seen how partnerships have been instrumental in driving growth and reaching key audiences in a culturally more powerful way than advertising alone.

“This year’s show is expected to be the most anticipated content of the summer for 16-34 year olds, and we can’t wait to see the Islanders’ wardrobes. eBay is a place where people are rediscovering the value of household items. opportunity – it’s the first step towards a better future for all.

The campaign was launched on ITV2 and catch-up channel ITV2+1. The co-branded ads will air on the series’ most-watched shows and are still present on VOD watches.

1 for the money: Mississippi’s hometown celebrates Elvis https://jotioli.com/1-for-the-money-mississippis-hometown-celebrates-elvis/ Sat, 04 Jun 2022 13:52:01 +0000 https://jotioli.com/1-for-the-money-mississippis-hometown-celebrates-elvis/

TUPELO, Mississippi (AP) — Elvis Presley’s hometown in Mississippi plans to welcome tourists from around the world to celebrate its rock ‘n’ roll legacy.

The 24th Tupelo Elvis Festival takes place Wednesday through June 12, Northeast Mississippi Daily newspaper reported.

“Apart from the pride of our most favorite native son, I think people enjoy everything that comes with the Tupelo Elvis Festival, and all visitors to the city love coming to experience the festivities,” said Lucia Randle, Executive Director of Tupelo Main. Street association.

People will dress in their finest leather outfits or rhinestone-studded jumpsuits to compete for the title of Ultimate Elvis Tribute Artist of Tupelo. The winner will compete in Memphis, Tennessee during Elvis Week in August for the title of Ultimate Elvis Tribute Artist.

Presley was born in 1935 in Tupelo and died in 1977 in Memphis.

The Tupelo Elvis Festival includes a competition for young people. Main Street marketing and community outreach co-ordinator Dalton Russell said Youth Day began due to renewed interest in Elvis among younger generations.

“We started it in 2019 and had great turnout,” Russell said. “Maybe one day they will become Elvis tribute artists.”

The Tupelo Festival will end with a gospel concert.

Deer Stags Strengthens Footwear Brand Nationwide and Connects to More Customers with CommerceHub Innovation https://jotioli.com/deer-stags-strengthens-footwear-brand-nationwide-and-connects-to-more-customers-with-commercehub-innovation/ Thu, 02 Jun 2022 12:15:00 +0000 https://jotioli.com/deer-stags-strengthens-footwear-brand-nationwide-and-connects-to-more-customers-with-commercehub-innovation/

New Commerce Suite solution enables seamless extension of direct-to-market delivery model

LATHAM, NY, June 2, 2022 /PRNewswire/ — Comfort, value and style are the three qualities on which Deer Stags footwear has built its products and business for decades. In the early 20th century, Deer Stags pioneered a new type of construction that made the uncomfortable, stiff dress shoe a thing of the past. Today, all of the brand’s shoes for men and children, from slippers to trainers to formal wear, are designed with comfort as the top priority. With a focus on offering the best products, quality and service, Deer Stags strives to listen to the consumer in order to evolve styles across its entire footwear line and stay closer types of shoes people want to wear.

“…We embrace the most innovative e-commerce solutions based on the most extensive business network.”

Known for their focus on product innovation like memory foam, SUPRO sock technology and vegan-friendly materials, Deer Stags’ extensive line of footwear is sold by dozens of physical and online retailers across the United States, as well as direct-to-consumer at deerstags.com. The company is recognized not only for its quality products, but also for its agile and responsive operations and marketing.

As a third-generation, family-owned American company that makes footwear for families, Deer Stags has built a brand to last and is well positioned to grow the business and reach new customers in a rapidly changing and challenging market. One of the first shoe brands to have its own website, the company has steadily expanded its e-commerce capabilities and leveraged the benefits of an extensive business network.

“Our commitment to our customers includes being as close to them as possible, where and when they seek our brand,” said Danny Muskat, senior vice president of strategic business development at Deer Stags. “That means being on the shelves and on the websites of our major retail partners, as well as our own dropshipping and marketplace programs. It’s all about consumer choice and providing the best possible customer experience. It’s is what drives us and keeps our business running.”

Deer Stags began working with CommerceHub in the early 2000s as it sought to innovate new avenues of online marketing and expand its ability to reach more consumers for an expanding product line. CommerceHub’s software solutions have enabled the company to build a strong dropshipping business in a more unified market. The extensive CommerceHub network also helps Deer Stags connect with even more national retailers to enhance its already long list of retail partners.

“Even with the largest and best relationships we have, physical stores can only carry a certain amount of our product line, and to ensure that we give consumers the most choice where and how they choose to shop, we embrace the most innovative e-commerce solutions built on the most extensive commerce network,” Muskat said. “CommerceHub shares our customer-centric philosophy and understands the importance of branding. And as we begin to implement our own marketplace as another go-to-market channel, that’s extremely important.”

CommerceHub recently introduced its Commercial suite, offering both marketplace and dropship functionality in a single, easy-to-use solution, with a single connection to an integrated commerce network. Now businesses can avoid the limitations of point products and instead rely on a comprehensive solution designed to accelerate growth. In addition to being able to adapt more quickly to changing consumer demand and market trends, users can also more easily maintain control of their brand and customer experience.

For additional resources:

  • Read our blog about the advantages of unified drop ship and market

  • Support your brand with an increased assortment of products: Read the blog

About deer
stag deer has been synonymous with comfort in men’s dress shoes for nearly 100 years. Founded at a time when the idea that men’s shoes hurt and needed to be broken in was common, Deer Stags spearheaded the development of comfortable shoes for men. Now a third-generation American family-owned company, the company is committed to being a trusted source of footwear for its consumers and retail partners and strives to keep prices affordable without sacrificing quality or comfort. Because Deer Stags believes life is more fulfilling, more authentic, and just plain better when you’re comfortable.

About CommerceHub
CommerceHub is building the network, making it easier than ever to get the products consumers want, when they want them. Our unified commerce network connects supply, demand and delivery for the world’s leading retailers and brands to expand their retail and commerce businesses and improve the shopping experience for everyone. . With the most robust and scalable network in the industry, CommerceHub helps more than 15,000 retailers, brands and suppliers reach more than $35 billion in gross value of goods each year. Visit commercehub.com.


Show original content:https://www.prnewswire.com/news-releases/deer-stags-solids-its-footwear-brand-nationally-and-connects-to-more-customers-with-innovation-from-commercehub-301559453.html

SOURCE CommerceHub

The current list of major retail transactions https://jotioli.com/the-current-list-of-major-retail-transactions/ Tue, 31 May 2022 13:23:00 +0000 https://jotioli.com/the-current-list-of-major-retail-transactions/

July 9th

L Brands’ board of directors on July 9 approved the spin-off to separate Victoria’s Secret into a standalone company. The new publicly listed company includes Victoria’s Secret Lingerie, Pink and Victoria’s Secret Beauty brands. L Brands plans to change its name to Bath & Body Works Inc., reflecting the company’s remaining banner. The company expects the spin-off and name change to take effect on August 2.

June 21st

L Brands took the final steps in separating Victoria’s Secret into an independent public company on Monday, filing the necessary paperwork with the Securities and Exchange Commission, according to an announcement sent to Retail Dive. The business will be called Victoria’s Secret & Co. and will include Victoria’s Secret Lingerie, Pink and Victoria’s Secret Beauty. The separation is expected to be completed in August.

May 11

It’s been a long road for Victoria’s Secret, and a bumpy one in recent years, as the once-dominant lingerie brand missed the memo of the #MeToo era.

The brand, which L Brands acquired in 1982 for $1 million, has long depended on otherworldly “angels” and sexualized “glamazon” marketing that has fallen out of favor in the 21st century. Despite clear signs that the consumer was ready for something new – increasingly supplied by new rivals including DTC and American Eagle’s Aerie brands – Victoria’s Secret was slow to change and sales growth plummeted .

Meanwhile, Bath & Body Works has taken over, consistently outperforming its sibling quarter after quarter as demand was fueled last year during the pandemic. L Brands resolved its issue with Victoria’s Secret early last year by selling a majority stake to private equity firm Sycamore Partners for a whopping $525 million; which failed because of the pandemic.

However, the executives remained adamant that their two brands would somehow separate. On May 11, they said they had received several offers, some of which amounted to $3 billion. None were accepted by the board, which voted unanimously to turn the brand into its own publicly traded entity. The maneuver will be completed during the month of August.

The move will be good for both brands, according to GlobalData chief executive Neil Saunders. ″[T]he divorce gives Victoria’s Secret no place to hide,” he said in comments via email. “Its numbers will no longer be flattered by the contribution of Bath & Body Works and its management team will be fully accountable to investors. company.

Dress Shirts Market Size and Forecast https://jotioli.com/dress-shirts-market-size-and-forecast/ Sat, 28 May 2022 10:41:37 +0000 https://jotioli.com/dress-shirts-market-size-and-forecast/

New Jersey, United States – Verified Market Reports published the latest Competent Intelligence Market Research Report on the dress shirt marketThe report aims to provide an in-depth and accurate analysis of the Dress Shirts market, considering market forecasts, competitive intelligence, technical risks, innovations and other relevant data. Its meticulously prepared market intelligence enables market players to understand the most important market trends affecting their business. Readers will learn about significant opportunities in the global Dress Shirts market, along with key factors driving and inhibiting growth.

The research report is an accurate summary of the macro and micro-economic elements that influence the growth of the Dress Shirts market. This will help market players to make necessary adjustments in their strategies for growth and maintaining their position in the industry. The dress shirts market is segmented into three categories: product type, application, and geographical region. Each segment is thoroughly examined so that players can focus on the high growth segments of the Dress Shirts market and increase their sales. The competitive landscape is also revealed, allowing players to develop effective strategies and effectively compete in the global Dress Shirts market.

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Know your current situation in the market! Not only an important element for new products but also for current products given the ever-changing market dynamics. The study allows marketers to stay in touch with current consumer trends and segments where they may face a rapid drop in market share. Find out who you really compete against in the marketplace, with Market Share analysis and market position, % market share and Segmented Revenue of Dress Shirts market.

Top Key Players in Dress Shirts Market Research Report:

Gildan, Hanes, American Apparel, Nike, Jack & Jones, Adidas, Continental Clothing, Zegna, H&M, Lining, VANCL, SEPTWOLVES, JOEONE, Youngor, BOSS SUNWEN, Metersbonwe, K-BOXING

Essential demographic, geographic, psychographic and behavioral information about business segments in the Dress Shirts market is targeted to aid in determining the features company should encompass in order to fit into the business requirements. For the consumer-based market – the study is also categorized with Market Maker insights to better understand who the customers are, their buying behavior, and their habits.

Key Segments Covered in Dress Shirts Market – Industry Analysis by Types, Applications and Regions:

Dress Shirts Market – Type Outlook (Revenue, USD Million, 2017 – 2029)

• Type Demin
• Type of cotton
• Another type

Dress Shirts Market – Application Outlook (Revenue, USD Million, 2017 – 2029)

• Men
• Women
• Kids

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Scope of Dress Shirts Market Report

UNITY Value (million USD/billion)
SECTORS COVERED Types, applications, end users, and more.
REPORT COVER Revenue Forecast, Business Ranking, Competitive Landscape, Growth Factors and Trends
BY REGION North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
CUSTOMIZATION SCOPE Free report customization (equivalent to up to 4 analyst business days) with purchase. Added or changed country, region and segment scope.

Regional Analysis For Dress Shirts Market:

The Dress Shirts Market research report details ongoing market trends, development outlines, and several research methodologies. It illustrates the key factors that directly manipulate the market, for example, production strategies, development platforms, and product portfolio. According to our researchers, even minor changes in product profiles could lead to huge disruptions in the factors mentioned above.

➛ North America (United States, Canada and Mexico)
➛ Europe (Germany, France, United Kingdom, Russia and Italy)
➛ Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
➛ South America (Brazil, Argentina, Colombia, etc.)
➛ Middle East and Africa (Saudi Arabia, United Arab Emirates, Egypt, Nigeria and South Africa)

What insights does the Dress Shirts market report provide readers?

➜ Fragmentation of dress shirts based on product type, end use and region
➜ Comprehensive assessment of upstream raw materials, downstream demand and current market landscape
➜ Collaborations, R&D projects, acquisitions and product launches of each Dress Shirts player
➜ Various regulations imposed by governments on the consumption of dress shirts in detail
➜ Impact of modern technologies, such as big data and analytics, artificial intelligence and social media platforms on dress shirts

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