Can Billie Eilish convince fans to buy more sustainably?

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Billie Eilish’s Met Gala dress by Gucci was made entirely from recycled materials worn with vegan platform shoes and a vintage choker. The Grammy-winning artist is known for speaking out against the climate crisis: her world tour has firm recycling and plastic-free policies, she recently teamed up with Greenpeace in an announcement of interest public and posted a viral video calling for action and highlighting organizations and activists in 2019.

Today, the singer goes even further in her activism. As the UK leg of his ‘Happier Than Ever’ tour kicks off today, fans with tickets will also have the chance to catch a new climate-focused event, Overheated. Featuring a clothing swap, documentary screening and talks about veganism, the event aims to reach Eilish’s impressionable Gen Z and Gen Alpha fans and educate them about sustainable practices.

The event will take place in London at the O2 Arena, on the same dates as the tour on June 10-12, 16 and 25-26. It is organized in collaboration with Red Carpet Green Dress (RCGC), Support + Feed (an organization founded by Eilish’s mother, Maggie Baird, which focuses on tackling food insecurity and the climate crisis with food at herbal) and used and vintage music merchandising market. Reverberation.

Live sessions covering topics such as using your voice for change and tackling climate anxiety will take place before the concert, with tickets from £25 for under-25s (and £45 for standard tickets). Speakers will include Dame Vivienne Westwood, climate activist Tori Tsui, By Rotation rental platform founder Eshita Kabra-Davies and RCGD CEO Samata Pattinson. Spectators will be encouraged to visit the Sustainability Village, the exhibition space just outside the ticket barriers, which is free and open to the public.

Maggie Baird at the Oscars wearing a Tencel dress. Baird is the mother of Billie Eilish and Finneas, and all three are involved in the event.

Photo: Courtesy of RCGD

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