BHLDN’s new collab for men is the key to cohesive wedding photos

Attention Grooms: Anthropologie’s wedding dress brand, BHLDN, ​​is officially expanding into menswear. The wildly popular boutique (known for its affordable, inclusive and carefully curated selection of wedding dresses) is teaming up with high-end suiting company Alton Lane to create a limited-edition menswear line to suit your every need. when it comes to wedding style. The new curated collection and one-stop-shop is designed to help brides and grooms find the perfect suit to seamlessly coordinate with their future spouse and bridal party. In other words, taking expertly consistent wedding photos just got a whole lot easier.

The new product line includes tuxedos, suits, blazers, pants, shirts and accessories that can all be perfectly matched with BHLDN’s existing range of wedding dresses and bridesmaid dresses. “We have over 300 fabrics in stock that can be customized to suit your own style and match your bride’s look and colors,” says Peyton Jenkins, co-founder and chairman of Alton Lane.

BHLDN/Alton Lane


To allow for a completely bespoke wedding look, bride and groom can add a layer of personalization to almost every detail in the collection. Lapels, pockets, collars, linings, buttons, monograms and more can all be tailored to your vision, says Jenkins. Style options go far beyond ceremony and reception. You’ll also find a variety of looks suitable for wedding-related events like the rehearsal dinner or a post-bridal brunch in the collection.

BHLDN/Alton Lane


“The caliber of product, attention to detail and best-in-class customer approach that Alton Lane takes with its customers aligns perfectly with BHLDN’s philosophy,” says Lori Conley, General Merchandise Manager at BHLDN, explaining why the new partnership is a match made in heaven. “Affordable luxury is what we both do better than anyone in the space.”

The extensive collection is filled with clothing options for the bride and groom and their groomsmen that will pair perfectly with the other half of the bridal party. Plus, there’s no need to worry about your leading men finding time to fit in – the bespoke suit brand has a special virtual platform called Alton Lane For You that helps customers find their fit in just three steps.

BHLDN/Alton Lane


“We don’t lose sight of the importance of this day! We love being a small part of the biggest day in our customers’ lives,” says Jenkins. “We also know how busy our client is and that it’s highly likely that his groomsmen are both scattered all over the country and the last thing they want to do is take a form from ‘a tailor to fill in the measurements.’

The collection is only available for one year from February 14, 2022, which also happens to be BHLDN’s 11th anniversary. Celebrate by shopping the limited line at BHLDN.com and altonlane.com.

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